The powerHouse Arena, home to world-renowned independent art book publisher powerHouse Books, announces the launch of the Windows on Main: The powerHouse boilerRoom a new gallery of 250 square feet frontage on Main Street, in the historic DUMBO section of Brooklyn. Visible from street level, the boilerRoom will be open to the public 24 hours a day, 7 days a week, allowing exhibiting artists maximum visibility in this hot young arts community. Exhibitions will run for one month, and will combine a mélange of fine art, commercial work, retail products, advertising, and other forms of dynamic visual ephemera for which powerHouse is best known.

The powerHouse Arena, Dante Ross, and 10.Deep are pleased to announce an exhibition of art to celebrate the release of the limited edition book: BOOGIE

Born and raised in Belgrade, Serbia, Boogie began photographing rebellion and unrest during the civil war that ravaged his country during the 1990s. Though he never planned to leave his homeland, a green card won in the national lottery brought him to the United States in 1998. Boogie settled in Brooklyn, where he resumed his photographic pursuit of those living on the fringe, outside the law, in the margins of society. Selected by Photo District News as Best Photography Book of 2006, his first book, It’s All Good (Miss Rosen Editions/powerHouse Books), documents the gangsters, crackheads, and junkies of New York City’s most notorious neighborhoods.

Boogie’s work continues to reach diverse audiences with his precise blend of incisive investigation and aggressive aestheticism. Digging beneath the surface of everyday life has become this self-taught photographer’s mission. To celebrate the release of Boogie, a limited edition of 500, The powerHouse Arena presents an exhibition in the Windows on Main Street, featuring some of the photographer’s most personal images that have been gathered during his travels through life with camera in hand.

10.Deep will be producing a limited edition Boogie t-shirt available exclusively with purchase of the book at The powerHouse Arena at the March 20 launch.

Born in the Bay area in 1970 and raised on the Lower East Side of Manhattan, Dante Ross has produced and written records for the likes of Brand Nubians, Old Dirty Bastard, Everlast, Busta Rhymes, Korn, and Carlos Santana whom he earned a Grammy for 2000 amongst many others. Ross is also one of the architects of the so called “golden age of hip-hop” having discovered Busta Rhymes, Queen Latifah, De la Soul, Old Dirty Bastard, David Banner, and Pete Rock and CL Smooth during his years as an A&R executive at Elektra and Tommy Boy records. Mr. Ross currently writes songs for EMI music and is the director of marketing at 10Deep clothing http://10deep.com

Ross a career long multi tasker also currently serves as creative director at Loud.com and is a consultant for SRC records. Always being proactive Ross is also a marketing consultant for Mass Appeal magazine a youth tastemaker driven publication based in New York City with a circulation of 200,000. He doubles as a columnist and contributing editor at the magazine and is the former marketing director of the publication. Ross in addition has written for the Fader, Vapors magazine where he also writes a monthly column and The Village Voice. Ross also holds down his own taste making blog http://www.slamxhype.com/blogs/Dante as well as his own site danteross.com.

The original goal of the 10.Deep brand was to reflect the ideas and ideals of youth street culture surrounding its founder, Scott Sasso, as an adolescent in New York City. Launched in his college dorm room, the name was ultimately chosen from a list of over 50 because of its bold sound. As a slang term, "10 deep" describes a group of ten people brought together in a show of force. As a brand, the name is a reference to a person's ten fingers and the power of a single strong individual to affect change. Strong senses of collective individuality and personal strength are what birthed hip-hop, skate, punk, graffiti, and every youth movement of the last 30 years. Now entering its 12th year in business, 10.Deep continues to reflect those ideals of New York youth culture through gritty utilitarian fashion pieces and
graphics that express contrary and critical ideas.

//Check out the Online Exhibition

//Check out the Book

 
 
Photos by Boogie.

The powerHouse boilerRoom in conjunction with Ultimate Fighting Championship® presents Octagon™: Photographs by Kevin Lynch, which accompanies the release of the eponymous limited edition clothbound book nestled in a handmade leatherbound clamshell box with tip on. At 20.5 x 26 inches, 400 pages including a six and a half foot gatefold, and over 800 four-color and black-and-white photographs, Octagon™ weighs in at over 50 lbs. The Collector’s Edition of 450 retails for $2,500, and the Deluxe Collector’s Edition of 150, featuring a signed and numbered 16 x 20 inch chromogenic print, retails for $7,500.

Photographer Kevin Lynch is internationally recognized for his growing portfolio of conceptual portraiture. At turns graphic, glamorous, and graceful, Lynch’s celebrity, fashion, advertising, and fine art images have appeared in museums and galleries throughout Europe and the United States, and in such diverse publications as Harper’s Bazaar, Vibe, Camera Arts, Martha Stewart Living, and American Photo. Lynch resides in Studio City, California.

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through various cable and satellite providers including InDemand and DirecTV, and commercially through Joe Hand Promotions. In addition to its U.S. distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit www.ufc.com or uk.ufc.com or www.ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

//Check out the Book

powerHouse presents hot holiday windows by Thunderdog Studios a New York based Creative Agency and Toy Brand founded by artist Tristan Eaton in 2003. As a global leader in pop culture, Thunderdog Studios cultivates art for city streets, gallery walls and everywhere in-between. Whether they're producing toys, exhibitions, working with their 20-member art collective or consulting, Thunderdog Studios strives for xcellence in everything they do.

"As a graffiti artist turned illustrator turned toy designer, Brooklyn's Tristan Eaton embodies the kind of hybrid multi-tasking style that is the hallmark of the modern urban artist,” said Jamie O’Shea. Moving from pencil and paper to paint brush and canvas to Macintosh to city wall, Eaton switches gears effortlessly, refusing to commit fully to any one medium as he goes."

Born in Los Angeles in 1978, Eaton began pursuing street art as a teenager, painting everything from billboards to dumpsters in the urban landscape wherever he lived, including London, Detroit and New York. Eaton designed his first toy for Fisher Price at 18 years old and has since become a driving force in the world of “Designer Toys.” As a creative leader in the world of advertising, Eaton regularly consults such brands as Hasbro, Pepsi and Nike. Eaton is currently the President and Creative Director of Thunderdog Studios, a prominent New York based Designer Toy Brand and Creative Agency and happily resides in Greenpoint, Brooklyn.

Also opening December 7, powerHouse presents a brand new piece by D*Face, whose work is among a cadre of street artists whose goals are neither egotistical, nor political, but conceptual. Whereas urban dwellers may have grown tired of the repetition and redundancy of some stencil artists, whose endless reproductions of logos and names may be making Walter Benjamin smile in his grave, D*Face is more like a stylized cartoonist whose characters are too alive, demanding and confrontational to be limited to television sets, canvases or drawing boards. They’ve completely escaped the pen of their creator and are repopulating the walls of London, transforming the streets into a hyper-cartoony landscape of slit-eyed spheres and sharp-eared gremlins.

D*Face is part of an exhibition currently open at Jonathan LeVine Gallery titled The Streets of Europe—New Works and Installations by: Blek le Rat, Blu, Bo130, D*Face, Microbo, and Space Invader. Running from December 1–29, 2007, The Streets of Europe brings the vibrancy of urban art scenes currently found in London, Paris, and Milan into the Chelsea gallery setting, through

Installations by Thunderdog Studios (left), D*Face (right)

powerHouse presents an image from You Can’t Spell America Without Eric, a pictorial travelogue across the landscape of the United States in the tradition of the great American road trip published by powerHouse Books in 2006. With a keen eye for detail and razor-sharp wit, Payson delivers a Technicolor visual diary of his journey from New York to Los Angeles with stops in the deep South and the Sunbelt. The author of four monographs, Payson has also exhibited his work at Galerie Bodo Niemann, Berlin and Rene Fotouhi, East Hampton, New York.