Joseph Christian Leyendecker (23 March 1874–25 July 1951) was a popular American illustrator. Of Dutch ancestry, born in Germany, he emigrated to the United States at the age of eight in 1882 from Montabaur, Germany.
Leyendecker obtained a job at an engraving company, and attended the Chicago Art Institute under John H. Vanderpoel, and five years later attended, with his brother Frank, the Académie Julian in Paris. On his return to America, he obtained several major advertising and illustrating commissions. His Arrow Collar Man, who was modeled on his lover, Charles Beach, became the masculine equivalent of the Gibson Girl, an ideal of beauty to be emulated by the mass of American men. Leyendecker also did advertising illustration for Hart, Schaffner & Marx.
Over forty years, Leyendecker illustrated covers for the enormously popular Saturday Evening Post. In total, he produced over 300 illustrations for the magazine. The mainstream image of Santa Claus as a jolly fat man in a red fur-trimmed coat was popularized by Leyendecker, as was the image of the New Year Baby. Also notable is Leyendecker's illustration of the Three Kings, from the Christmas 1900, edition of the Saturday Evening Post. Leyendecker drew propaganda posters during World War I, encouraging people to buy war bonds. Leyendecker was the chief influence on, and a friend of, Norman Rockwell, who was a pallbearer at Leyendecker's funeral.

"As a graffiti artist turned illustrator turned toy designer, Brooklyn's Tristan Eaton embodies the kind of hybrid multi-tasking style that is the hallmark of the modern urban artist. Moving from pencil and paper to paint brush and canvas to Macintosh to city wall, Eaton switches gears effortlessly, refusing to commit fully to any one medium as he goes."

—Jamie O’Shea, Former Editor, Juxtapoz

Born in Los Angeles in 1978, Tristan Eaton began pursuing street art as a teenager, painting everything from billboards to dumpsters in the urban landscape wherever he lived, including London, Detroit and New York. Eaton designed his first toy for Fisher Price at 18 years old and has since become a driving force in the world of “Designer Toys.” As a creative leader in the world of advertising, Eaton regularly consults such brands as Hasbro, Pepsi and Nike on many creative projects that span the globe and cross all mediums. Eaton’s work can be seen at the Cooper Hewitt Museum and in the permanent collection of the New York Museum of Modern Art. Eaton is currently the President and Creative Director of THUNDERDOG STUDIOS, INC., a prominent New York based Designer Toy Brand and Creative Agency and happily resides in Greenpoint, Brooklyn.