The powerHouse Arena invites you to
a book launch for

Fuck Yeah Menswear

Bespoke Knowledge for the Crispy Gentleman

by
Kevin Burrows and Lawrence Schlossman

Thursday, November 8, 7–9 PM
Drinks will be served


The powerHouse Arena · 37 Main Street (corner of Water & Main St.) · DUMBO, Brooklyn
For more information, please call 718.666.3049
RSVP appreciated: RSVP@powerHouseArena.com

The editors of the popular Tumblr blog will be joined by A Continuous Lean's Michael Williams for an evening of flexing and flossing about their crispy new book.

About Fuck Yeah Menswear:

FUCK YEAH MENSWEAR burst onto the scene as a Tumblr blog in October 2010 and captured the attention of the fashion world with its sharp eye and even sharper-tongued approach to how clothes make the man. With over a half-million views to date, fashion industry insiders were left wondering, just who are these arbiters of cool? Gilt MANual said, "If you haven't been accused of writing #fuckyeahmenswear then don't talk to me."

In May 2012, The New York Observer broke the news of who was behind the FYMW Tumblr — Kevin Burrows, a Los Angeles-based writer and creative director, and Lawrence Schlossman, a writer and editor in New York City. And guess what? They both dress better than you.

Now with the recently revealed men behind the madness, FYMW comes off of the screen and onto the page, beautifully packaged as an over-the-top men's fashion magazine-style book. For every taste-maker and menswear acolyte, FUCK YEAH MENSWEAR: Bespoke Knowledge for the Crispy Gentleman (Touchstone Paperback Original; Simon & Schuster; November 6, 2012; $20.00; ISBN: 978-1-4516-7268-8) is a mash-up of satirical free verse, on location fashion photography (much of it shot at Pitti Immagine Uomo menswear tradeshow in Florence, Italy and Ground-Zero for the crispiest street style), and spot-on advice for creating your own totally classic style, whether you are a Prep, Sprezz, Heritage, Goth Ninja, or — god forbid — Hypebeaster.

FYMW throws us into the inherently absurdist and often ridiculous world of men's fashion, while still providing on point, curated advice. The "editors" of FYMW flex and floss (flip to the glossary if you get lost in the language) on must-have wardrobe essentials and the nuances of owning one's look so you'll never be dressed by the Internet again. FYMW includes everything that devoted fans of the Tumblr blog love (biting wit and raps about dope swag and Barney Pressman), plus new sections where the authors dissect the finer points of denim care and approve collections for the masculine fashion enthusiast.

This is the book for fashionistos who love to ridicule runway looks, always flip to the "Look Book" page of New York Magazine first, and spend their lunch hours secretly trolling Gilt for the latest sales. But the particular chord that FYMW hits, both satirical and stylish, speaks to an even wider audience: everyone from the finance guys with high-end tastes to the trendsetters that scoff at them — even the girlfriends and wives will appreciate the sandpaper dry wit and front-row, insider knowledge of the fashion world. FYMW will surely be found gracing the glossy surfaces of the best coffee tables (and haute couture credenzas) everywhere.

About the Authors:

Kevin Burrows is the founder/creative director behind The Windmill Club and currently works at DreamWorks Animation. Lawrence Schlossman is the creative voice behind the renowned men's fashion blog Sartorially Inclined and is an Associate Editor at Complex Magazine.

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